Every person who regularly browses websites on the Internet has already encountered them - cookies! Their name suggests good things - but in fact cookies are more a cause for anger and uncertainty. Every time we open a web page, they pop up. I just wanted to check something... and now I have to deal with this cookie banner! What's the quickest way to get rid of it? All right, then I just press "Accept all" - and my data is gone.
Legally, the decision about what information is shared and what is not lies with the consumer. In reality, however, a free, unbiased decision is often made more difficult by the design of the cookie banner: the button for "Accept all" is usually highlighted and easier to see than the button for rejecting cookies. If you want to reject cookies or adjust your settings, you have to read carefully and often click on many buttons. This design of the cookies is intended to tempt consumers to accept all cookies.
That does not have to be that way. A group of companies, consumer protection groups and data protection organizations have come together to make cookies consumer-friendly. The "Accept all" and "Reject all" options should be highlighted equally, and consumers should be able to read what the cookies are used for. You can read more about the Cookies Initiative guidelines here.
Good environmental and consumer protection policies are achieved when they are a joint endeavour. Get in touch with us, or get involved through one of our options for dialogue.
